The Process
How it Works
1. Discovery Call – We discuss your goals, challenges, and what success looks like.
2. Strategy & Framework – I conduct audits, interviews, and develop positioning frameworks or campaign strategies.
3. Action Plan & Execution – You walk away with clear next steps, deliverables, and ongoing support if needed.
Strategic brand marketing for startups and growing companies ready to stand out — without the full-time overhead.
Build a Brand That Stands Out and Sells.
Your business deserves more than just marketing tactics, it needs a brand that connects, converts, and grows with you. We help small businesses craft powerful brand identities, create marketing strategies that drive results, and develop messaging that resonates with the right audience.
Fractional Brand Marketing for Small Businesses.
Whether you're launching, rebranding, or scaling, we provide expert brand marketing support tailored to your business goals.
What you Get Working with Found
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Clear brand positioning that actually converts
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Actionable strategies — not long decks collecting dust
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Senior brand leadership that executes, not just advises
Brand Positioning Audits
Fast-track clarity for your brand story and market position.
For early-stage startups defining their story.
Get an expert review of your current brand foundation and actionable insights to help you stand out in your category.
You’ll get:
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Website and product messaging review
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Competitor positioning and category landscape analysis
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30-minute founder session with actionable next steps
Outcome:
Clarity on what makes your brand different and how to tell that story consistently.
Starter Positioning Audit (Bronze): $2,500
For growing teams ready to sharpen differentiation.
A deep-dive brand audit that reveals where your message lands and where it falls flat. Perfect for brands evolving, rebranding, or preparing for funding.
You’ll get:
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Comprehensive audit of your website, pitch deck, and social channels
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Competitive positioning map (3–5 brands)
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Customer perception review using existing surveys/testimonials
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60-minute brand feedback session + written recommendations
Outcome:
A clear, confident positioning strategy with messaging insights you can apply immediately.
Growth Positioning Audit (Silver): $5,000
For funded teams preparing to scale or raise.
A collaborative brand strategy engagement that aligns leadership around your value proposition and market narrative.
You’ll get:
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Everything in Growth, plus:
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Executive workshop to define value prop + proof points
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Category and narrative design strategy (define your “ownable space”)
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Messaging framework + core tagline development
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90-minute brand strategy presentation
Outcome:
A brand narrative and framework that investors, employees, and customers can rally behind.
Scale Positioning Audit (Gold): $8,500
Fractional Brand Marketing Retainers
Ongoing brand leadership without the full-time headcount.
Lightweight guidance to keep your messaging on track.
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10 hrs/month senior brand support
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Messaging refinement + positioning coaching
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1 campaign or asset review/month
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Monthly strategy check-in
Starter Retainer – Fractional Brand Coach: $4,000/month
Strategic partnership to fuel launches and sharpen your voice.
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20 hrs/month fractional brand strategist
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Messaging + narrative development for new products/features
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Content calendar guidance (social, PR, launches)
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Creative direction for 1–2 campaigns/month
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Monthly leadership sync + reporting
Growth Retainer – Embedded Brand Strategist: $6,500/month
Your outsourced head of brand — embedded at the leadership level.
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40 hrs/month senior brand leadership
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Full positioning + brand narrative refresh across channels
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Oversight of design/copy for campaigns
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Strategic brand partnerships & PR narrative development
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Bi-weekly leadership syncs
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Quarterly competitor + market insights deck